The New Flapdoodles.

Inspired by the everyday, in the most nonsensical way. 

Relaunched in 2018, we are on a mission to inspire a world of imagination, creativity and fun for the youngest of humans. Our vision is to deliver fun, quality and fashion forward style at an affordable price point.

Find out where to shop Flapdoodles near you ➝


The Rules of Flapdoodles

+  Nonsense: imagination and playfulness

+  Laughter: never too serious

+  Quality: durable products built for little lives

+  Style: fashion-forward and on-trend

+  Great Value: reasonable prices

+  Collaboration: collective creativity


Our Kid-story

Originally debuting in the 1986, Flapdoodles was known for it's simple styles, brilliant colors, relaxed design and colorful prints. The brand rapidly developed into a leading brand of children's clothing. 

Flapdoodles was built on the premise that kids needed "everyday, fun, functional clothing.” 30 years later, we still live by that belief. With styles for boys, girls and now infants - Flapdoodles brings that ethos to life through our bold, playful and fun collections.